By now, you should know that social media should be a large part of your marketing strategy. While platforms such as Facebook and Twitter get a significant amount of attention for the benefits they offer businesses, it is important not to overlook Pinterest. This particular social media platform is much more than just recipes and decorating ideas — it can help your business reach a entirely new market. When formulating your plan, don’t leave Pinterest off the list.
Pinterest started as a way to search, share and save ideas, including everything from recipes to ways to decorate your Christmas tree. Savvy business owners saw the opportunity to connect with a creative, social media savvy group of potential customers, finding that it is actually a great way to gain exposure and promote specific products and services. With approximately 150 million people on Pinterest, chances are, there are at least a handful of Pinterest users who could benefit from what your business has to offer. If your business isn’t on this social media platform yet, it’s an opportunity lost….but you can still catch up.
The search feature plays a huge role in the function of this site. While users can follow specific people or request to see specific types of things in their feed, it is largely driven by specific keyword searches. For example, a user might look for “pins” specifically related to anything in which they are interested at that moment — everything from dinner ideas to closet organization. Pinterest also has the ability to influence what people are buying, as well as boost traffic to your website.
Pinterest is easy to use and worth your time. You can start by signing up for an account for your business, even if you are already using it for personal purposes. You can boost pins much like you can boost posts on Facebook, and promoted pins are an excellent way to gain exposure, especially when you are still trying to gain new followers. Just like with other social media sites, you should be engaging with people — so respond to comments and connect with potential followers whenever the opportunity arises. Don’t wait to get on board with this helpful social media tool. It’s free to start, easy to use and offers you a great opportunity to connect with a new group of potential customers.
By Meagan Kerlin for Vertu Marketing LLC