Millions of people, from the United States and abroad, visit Walt Disney World or Disneyland every year. For many people, this is a once-in-a-lifetime trip or one that will not be repeated for many years. But, for every “one-and-done” Disney vacationer, there is another who will come back year after year, braving the heat, crowds and humidity. Why would any person over the age of 12 choose to return to a Disney resort over the endless (and cheaper) alternative vacation options? The answer is simple… it’s the Disney experience.
The Disney experience is much more that just the “magic” of seeing childhood movies come to life. Much of the experience involves things that many people fail to notice: cleanliness, organization, well-trained staff and an impressive attention to detail that cannot be replicated anywhere else. These factors and more all combine to make an overall experience that often hooks people for life.
Disney’s marketing strategy and customer service approach provides the opportunity for business owners to glean many valuable lessons–and hook a few lifetime customers of their own. What does this mean for your business?
Disney is, like your business, a company with a vested interest in profit. The major success of this huge company can be largely attributed to the fact that Disney does everything extraordinarily well. As a small business owner, you can too. By adding a little Disney “magic” to your business, you may be on your way to establishing long-term relationships with your customers and clients.