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February 11, 2015

Finding And Reaching Your Target Audience

What is the benefit of a marketing plan if it does not reach the intended audience? Like the metaphorical tree falling in the forest, does it […]
February 3, 2015

The Art Of Communication

George Bernard Shaw once said, “The single biggest problem in communication is the illusion that it has taken place.” Communication is the foundation of any relationship, […]
January 27, 2015

What It Takes To Be Your Own Boss, Part Two

In our previous blog, we explored what it means to be a small-business owner and pointed out that it may take more than simply inventing a new […]
January 20, 2015

What It Takes To Be Your Own Boss, Part One

Do you want to start your own business? It’s a dearly-held aspect of the American dream, but few people manage to reach this goal. America has long […]
January 13, 2015

Organize Your Way To Better Productivity

Anyone who owns or operates a small business knows that success doesn’t come easy. While there are many tangibles that contribute to success, it is equally important […]
January 6, 2015

Resolutions For A New Business Year

Now that the holidays are over, people are beginning to pack up their holiday decorations and think about the new year. For many, this means tossing out […]
December 30, 2014

Using Twitter As A Marketing Tool

What is one of the major advantages of using social media as a marketing tool? It’s free! Facebook, Twitter and Instagram are popular and useful, yet […]
December 23, 2014

The Basics Of Search Engine Optimization

Search engine optimization is maximizing a site’s potential by increasing its ranking in search engine results. For example, a doctor can take specific steps to ensure that […]
December 16, 2014

Copy Editing: Who, What And Why

Are you just beginning to build your business? You know how important it is to build a website and have a strong online presence, but how […]