February 24, 2015

Marketing With A Multicultural Approach

Companies and businesses often grapple with the correct way to market to consumers of different ethnic and cultural backgrounds. As the demographics of American consumers are […]
February 17, 2015

Finding And Sustaining Motivation

  January typically sees both business owners and individuals in a flurry of activity, making resolutions and eagerly setting out to achieve these new goals. However, […]
February 15, 2015
Beating Fear

Beating Fear with the Power of Choice

No matter how successful you become, how long you’ve walked the road of life, how much you know – how little you know, how much you’ve […]
February 11, 2015

Finding And Reaching Your Target Audience

What is the benefit of a marketing plan if it does not reach the intended audience? Like the metaphorical tree falling in the forest, does it […]
February 3, 2015

The Art Of Communication

George Bernard Shaw once said, “The single biggest problem in communication is the illusion that it has taken place.” Communication is the foundation of any relationship, […]
January 27, 2015

What It Takes To Be Your Own Boss, Part Two

In our previous blog, we explored what it means to be a small-business owner and pointed out that it may take more than simply inventing a new […]
January 20, 2015

What It Takes To Be Your Own Boss, Part One

Do you want to start your own business? It’s a dearly-held aspect of the American dream, but few people manage to reach this goal. America has long […]
January 13, 2015

Organize Your Way To Better Productivity

Anyone who owns or operates a small business knows that success doesn’t come easy. While there are many tangibles that contribute to success, it is equally important […]
January 6, 2015

Resolutions For A New Business Year

Now that the holidays are over, people are beginning to pack up their holiday decorations and think about the new year. For many, this means tossing out […]