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March 17, 2015

Overcoming Obstacles In Business

If you have owned or operated a business for any amount of time, you know that the path to success can be fraught with frustration, setbacks […]
March 10, 2015

The Importance of Customer Service

The importance of providing quality customer service may be one of the more underrated keys to business success. Excellent customer service can lead to loyal customers and […]
March 3, 2015

How To Grow A Service-Based Business

Do you own a service business? Chances are that at some point, you have struggled with securing new customers and finding a marketing plan that accurately […]
February 24, 2015

Marketing With A Multicultural Approach

Companies and businesses often grapple with the correct way to market to consumers of different ethnic and cultural backgrounds. As the demographics of American consumers are […]
February 17, 2015

Finding And Sustaining Motivation

  January typically sees both business owners and individuals in a flurry of activity, making resolutions and eagerly setting out to achieve these new goals. However, […]
February 15, 2015
Beating Fear

Beating Fear with the Power of Choice

No matter how successful you become, how long you’ve walked the road of life, how much you know – how little you know, how much you’ve […]
February 11, 2015

Finding And Reaching Your Target Audience

What is the benefit of a marketing plan if it does not reach the intended audience? Like the metaphorical tree falling in the forest, does it […]
February 3, 2015

The Art Of Communication

George Bernard Shaw once said, “The single biggest problem in communication is the illusion that it has taken place.” Communication is the foundation of any relationship, […]
January 27, 2015

What It Takes To Be Your Own Boss, Part Two

In our previous blog, we explored what it means to be a small-business owner and pointed out that it may take more than simply inventing a new […]