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September 10, 2014

The Foundation Of Good Branding

Identifying a “brand” is an important step for any company. Building a brand sets the foundation of a company’s relationship with the customer base and the […]
September 2, 2014

Sharpened focus leads to improved ads

It is estimated that consumers are exposed to hundreds of advertisements every day. From television commercials to Facebook ads, individuals are faced with an onslaught of constant […]
August 21, 2014

Tips To Become A Great Entrepreneur

I recently read a great article by Forbes that consisted of nothing more than a list of quotes and tips for entrepreneurs BY great entrepreneurs. It’s smart […]
July 28, 2014

Facebook Probed Us! What the Experiment Means for Marketing

    Profiling consumers has become easier than ever in the last 15 years due to technology and our emotional interaction with the internet. Most of […]
July 10, 2014

Market Locally, Profit Globally

In an increasingly global economy, growing revenue will depend on successfully establishing a brand presence across many regions and cultures. Though it may be easier to […]
July 1, 2014

Marketing for the Future: Tactics for 2014 and Beyond

The world of advertising and marketing looks much different than the popularized versions seen on TV. Many consumers do not believe in traditional marketing and up […]
June 23, 2014

Ten Things Super Happy, Successful People Do That Too Many People Don’t

1)      They embrace their faith.  Having faith ensures a life filled with hope, a life filled with purpose and life that has meaning. When I say […]
June 18, 2014

The Psychology of Marketing — Why Specificity In Targeting Matters

Business 2 Communities Recent market research reveals that businesses that define the end consumer as a community have experienced increases in revenue of up to 31 percent […]
June 6, 2014

Baby Hit Me One More Time! Google Panda 4.0

Google recently made great strides toward its ultimate goal of creating high quality and unique information that is widely available to anyone with a question. Marissa Meyer explained in […]