Featured

July 28, 2014

Facebook Probed Us! What the Experiment Means for Marketing

    Profiling consumers has become easier than ever in the last 15 years due to technology and our emotional interaction with the internet. Most of […]
August 21, 2014

Tips To Become A Great Entrepreneur

I recently read a great article by Forbes that consisted of nothing more than a list of quotes and tips for entrepreneurs BY great entrepreneurs. It’s smart […]
September 2, 2014

Sharpened focus leads to improved ads

It is estimated that consumers are exposed to hundreds of advertisements every day. From television commercials to Facebook ads, individuals are faced with an onslaught of constant […]
September 10, 2014

The Foundation Of Good Branding

Identifying a “brand” is an important step for any company. Building a brand sets the foundation of a company’s relationship with the customer base and the […]
September 24, 2014

Want To Get Ahead? Consider Video Marketing

Many aspects of business have already made the jump from paper and print to online and digital. Companies that resist this change and are slow to […]
October 7, 2014

The Double-Edged Sword of Social Media

It’s a familiar story: A customer has dinner at a restaurant and has a less-than-pleasant experience. Before the meal is even finished, a complaint is posted […]
October 14, 2014

Making The Most Of 24 Hours

Everyone is allotted the same 24 hours in a day, the same days in a week and the same months in a year. Although every person is […]
January 27, 2015

What It Takes To Be Your Own Boss, Part Two

In our previous blog, we explored what it means to be a small-business owner and pointed out that it may take more than simply inventing a new […]
March 17, 2015

Overcoming Obstacles In Business

If you have owned or operated a business for any amount of time, you know that the path to success can be fraught with frustration, setbacks […]