Facebook Live is a relatively new component of the widely used social media platform, which makes it the perfect time figure out to figure why you should be using it and how you should be using it. Social video is here to stay, and as a business owner, there are many benefits to using video to build better relationships with potential customers and clients.
One of the main benefits of using Facebook Live is that the content is fresh, and there is a certain allure to watching a live feed that viewers do not feel when watching prerecorded content. You may not feel completely comfortable in doing live broadcasts, but it’s important to consider “dipping a toe in” and finding out why this could be a really, really good thing. If you are, at best, uncomfortable in front of a camera, or, at worst, completely paralyzed by fear of public speaking, here are some great tips to help you ease your way in and capture people’s attention as they are scrolling through their newsfeed:
Facebook continues to change and grow, and in order to make it work for your business, you will have to adapt to these changes. This might mean you have to stretch way outside of your comfort zone, but it’s worth it. If connecting with a wider base of potential customers and increased exposure is your goal, Facebook Live may be the fastest, cheapest (it’s free!) way to accomplish this goal.
By Meagan Kerlin for Vertu Marketing LLC