Life as an entrepreneur is not all sunshine and roses. There are times when simply keeping your head above water can feel impossible, and you may not be sure how you will keep going another month. It is especially difficult when you feel like you are being attacked. Businesses come under fire for various reasons, including everything from an unhappy customer to a negative review in a public forum. No matter the reason or source of the negative attention coming your way, it’s important to know how to fight back and how to protect your interests when under attack.
One way to deal with attacks is to know they are coming. These difficult times are the unfortunate reality of doing business — it will happen, and being prepared can help you react appropriately when it does. It is important to prepare your team for this likelihood. Train your team well, and give them the tools to handle things calmly and effectively when a customer is ranting or there are serious efforts to undermine your company’s reputation. It is also smart to prepare yourself.
Prepare yourself to reject the temptation to play the victim. The attack you are facing may not be personal, even though it may feel that way. It’s simply a part of doing business, and you can spare yourself a lot of stress and emotional struggling if you can learn how to play offense. This does not mean you should behave the same way as the other party, but there are ways you can proactively protect your company. Respond calmly and professionally, but be honest. Take to social media to respond to questions. Refuse to give in to unreasonable and financially irresponsible demands.
It’s important to evaluate and decide what “fighting back” would look like in the context of your business operations and long-term goals. Build your attack plan based on what you believe would be the most appropriate yet effective response to any type of negativity coming your way. Prepare well for various types of attack, and your business will be able to handle these difficult situations when they arise.
By Meagan Kerlin for Vertu Marketing LLC