There are people who have the ability to go through life caring very little what others think of them. This frees them up to make decisions without worrying what others will think or say about them. Perhaps you are one of these people, or perhaps you can’t imagine what this would be like. Whether you have no cares about the perceptions of others or if you spend too much time worried about the opinions of other people, the reality is that your reputation is important. There are many reasons why you should strive to protect your reputation as much as you can, but it doesn’t have to consume you either. There can be a healthy balance between the two.
In the business world, word of mouth matters. If you give little thought to what others say about you or your business, you may not be aware of how you come across. Your customers may not be happy or people may have a problem with an aspect of your marketing campaign, but you could be completely unaware of it because you aren’t listening. Even if you are a confident individual and feel good about the choices you’ve made, you still want to listen to feedback and ask for opinions. Listening to your employees is also a good way to get a feel for how things are going. Ignoring feedback can significantly damage your reputation.
A simple way to protect your reputation is to be willing to adapt and change when necessary. The reality is that you probably won’t do everything perfectly, and your plans will not always go off without a hitch. People will notice how you handle those types of things, and it’s smart to be willing to rethink things when it’s necessary. Digging your feet in won’t endear you to anyone, especially if you trample over the feelings and thoughts of others to make a point.
When there is a problem, take the time to listen. Whether it’s an employee who has an issue, an unhappy client or a concerned business mentor, don’t assume you know everything. This does not mean that you have to give in to every demand, but it simply means that you should strive to listen well. When necessary, do what you can to fix these type of issues. Showing your concern and listening well can go a long way toward building a positive reputation in your community, with your clients, and among your employees or coworkers.
By Meagan Kerlin for Vertu Marketing LLC