One of the most valuable aspects of success is reputation. Regardless of whether preconceived notions or ideas are based on fact, what people think about your company will determine sales, growth and profitability. If your company is known for erratic customer service or pushy sales representatives, it will eventually affect your bottom line.
Small businesses should be especially concerned with customer perception. Consider the many versions of the following phrases you have heard or have said yourself:
No matter how ridiculous the claim may be, once it becomes a part of the public perception, there is little that can be done to reverse it until it eventually passes with time. One bad experience can ripple through a potential customer base when just one unhappy individual shares his or her feelings with friends, families or neighbors. The truth about your company is irrelevant if it is not in line with what the majority believes to be true.
Can you change a reputation? Is it possible to change the perception of your company and generate more sales? Fortunately, there are ways to reverse damage or build a solid reputation from the very beginning.
Fighting public perception can be a tricky, complex process, but it is not an impossible task. Instead of navigating it alone, get support from a team that is experienced in all of the above suggestions and more. If you would like to learn how you can harness the power of public perception to increase sales, we can help.