If you don’t know where you’re going, how will you know when you get there? This is true both in life and in business, which is why it’s important to have clear and specific goals for both. You probably have professional goals for your career or your business, but it’s always smart to revisit those goals from time to time to make sure you’re on track. A careful and honest assessment of your goals and objectives for the future of your business may reveal the need to simplify your business goals.
Over time, it’s easy to lose track of why you started off in a specific direction or started pursuing a specific end goal. Business and life are complicated, and what worked originally may not be accurate or reasonable now. The same holds true for your goals — there is no harm or shame in adjusting your goals for your business. In fact, one of the most important changes that you can make is to simplify your business goals. For some, incremental goals may work, but it can also muddy the waters too. If you’re chasing too many things at once or you are having trouble articulating exactly what you hope to accomplish, it may be time to revisit some things.
It may be more beneficial and effective to set one big goal for your company. Setting several smaller goals may seem more feasible, but a simple objective that pertains to the entire team may help keep your people (and yourself) on track, allow you to streamline tasks and allow everyone to have a personal stake in reaching that one goal. The smaller things you will have to achieve to reach your main goal will flow naturally from that single benchmark.
If you need to simplify your business goals, you may want to start by taking an honest look at the goals you originally set for your company and where you are now. Do these goals still work? Are they still meaningful to yourself and your team? Do they still make sense in light of what your company has accomplished so far? These are just a few questions that can help you see the right way forward with your goal-setting process.
By Meagan Kerlin for Vertu Marketing LLC